Tema sentral buku ini adalah membangun layanan prima dalam sebuah organisasi. Layanan (service), bukan saja bermanfaat sebagai pelengkap produk yang ditawarkan, namun juga merupakan kunci diferensiasi setiap perusahaa. Meminjam Konsep The Flower of Services rumusan almarhum Christoper Lovelock, layanan bisa dianalogikan sebagai delapan daun bunga yang melekat pada setiap penawaran produk: infor…
Ethics in social science research concerns not only plagiarism, often considered as the only moral, ethical offense or misconduct potentially conducted by social scientists. Ethics is not a simple black and white issue, as a glass is half full and also half empty. While a researcher is required to protect their sources, there are time when one finds out that one or more of their sources provide…
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